It started off whilst the project that is pet of cryogenics enthusiast and grew in to the granddaddy of the billion buck industry. Sarah Rainey visits Match to learn exactly just what the online that is 20-year-old dating has learned all about love.

7:00AM GMT 11 Feb 2015

They call him the King of like. Reclining for a purple velvet throne, inside their castle – a sixth-floor workplace in a grey tower block in main London – Karl Gregory is reeling down a few of their favourite data. “517,000 relationships, 92,000 marriages and around a million children, ” he grins. “We’ve been in charge of dozens of. Is not it amazing? ” He whisks a print-out from a heap of documents on their desk and prods a blurry image in the centre. It’s an image of the customer’s infant scan underneath the expressed terms: “all by way of Match”.

Every day is Valentine’s Day at the British HQ of the world’s biggest dating agency. The lift doorways ping available to expose a wall plastered in photographs of delighted partners – cliche upon cliche of wedding shots, coastline scenes, a good set strolling through a sunflower field. [Read more…]